Packaging analyse

 Tea

Disadvantages:

brand image immutable and frozen, trademark tea varieties of a single, but whether outer or inner packaging are not out of shape in the numerous brand. advertising for publicity too little tea packaging, tea is not innovation design change, so can not give consumers a new impression and impact.

I think we should change the inner and outer packing, for example in the outer packaging of the open mode and the external packing material, color, pattern.

Pattern can be simple and elegant, because tea gives a person to feel very elegant.

The outer packing material can use bamboo, flax, open mode is as follows:

This is the lipto lemon tea, the outer packaging can replace other materials, wooden or iron box plastic box, carton easily by soaking in water, if use another box of tea drink, can use the box to put something else, or a decoration

The renewal of the idea is more important than technology updates, tea in addition to "quantitative, health, convenient, fast", tea also has a strong inclusive, such inclusion can break the traditional concept of tea, tea varieties richer consumers. According to the types of teas, can produce the traditional tea bags, such as Oolong Tea, Pu'er Tea tea, Black Tea, Green Tea, Tuo, tea, jujube tea, Jasmine Tea, lemon tea, rose tea, eucommia tea, ginseng tea, lotus leaf tea and so on, also can produce two or more than two kinds of combination of tea, you can also add health tea of various raw material for the production of diverse and so on.

The outer packing need to attract the eyes of the people, let people have a desire to buy, can replace the materials, such as bamboo, wooden box, box, change of package shape, and to open the way, I drew an example as follows

EGG

Usually adopts transparent plastic box with a partition function, and is composed of two U type screw fixation, paste the text label. Consumers can see the content is damaged, color, quality how; more non brand egg was placed directly in the moulded pulp pallet, by the consumer choice in a plastic bag, causing more damage; some egg is placed in the box, the consumers can't see the contents, the understanding of its commodity characteristics only from the outer packing in the description text

The packaging is too single and simple, the lack of personality, can't satisfy people's requirement of beauty. Plastic packaging box Unrecyclable utilization, environmental pollution, does not meet the requirements of people on environmental protection packaging

Improved:

With the increase of consumption level, people will put the egg as a gift to a friend, we can use another egg of outer packing material, using color corrugated paper, the outer packing is gift box, gift box will put straw, prevent the egg break,

edible oil

We live in the edible oil is plastic bottle packaging, plastics are mainly consisted of DBP and DOP is harmful to the human body, we should buy glass bottles or iron packaging of edible oil

The main change of edible oil packaging, change the material and for edible oil bottle mouth changes, edible oil bottle mouth is too big, often can not control the dosage, sometimes put too much oil, so change the bottle, my idea is to use the bottle extrusion shaped, as shown in Figure

Rice

Rice packaging grades low: as everyone knows, packaging plays an important role in the publicity of goods. Rice, led to many problems exist in the process of circulation, lack of access to the international market competitiveness. See most of the use of plastic bags from the packaging materials, will bring different degrees of environmental pollution; in foreign countries, such as Germany, most of the rice is carton packaging, 500g box, highlight the advantages of this paper packaging is non-toxic, tasteless, non polluting. From look on the packing design, design more monotonous, not new, it is difficult to attract the eyes of consumers. From the rice certification, some is not complete, lack the necessary certification, currently marked with the QS certification, green food and organic food, not much.

Because of their limited technical level, easy to cause the packaging  bag breaking, so as to cause a lot of trouble for rice sales, storage

A bag of rice a lot, if it is a person's life, will eat, a long time will have bugs, so should the packaging bag becomes small, can use the wooden box, carton, can give the box with scale, cooking for one use much, two people use much, so as not to waste food