International

In malaysia
gaharu coffee in Malaysia are mainly sold in various supermarkets and shopping malls, and markets coffee . there are some hot food store with a coffee machine, coin you can drink. 
Small package can be design into different styles and then the small retail packaging, sold separately.with different packaging to retail colours ,has different mood 
every day ,have a good mood,can buy red,bad mood can buy blue  .

China：
gaharu coffee consumer groups in China, mainly students and white-collar workers. Where students with high school and college-based, white-collar workers mainly young people
In recent years, coffee consumption market continues to heat up, with the growth of the market economy, the wave of coffee culture influence the Chinese city. Coffee consumer groups continues to grow. Insiders predicted that even by 10% growth rate, China's coffee market is very large, by 2020, China will become the world's largest coffee consumer market.
gaharu is herbal coffee plant in the Chinese people's understanding of the natural, gaharu is a plant, so the Chinese people more easily accept this coffee,
Often appear fake products in China, so people are always worried about eating some foods contain chemical substances, when people hear gaharu plants and they will attract people to buy, in China, people are very natural products trusted

In japan
In fact, over the years it has been selling coffee products, so when these products as gifts on holidays, there must be "special" significance. The coffee production, and not to go advanced guide, the most important is to make a gift to provide goods. In winter it can hot drinks, cold drinks in the summer can widely satisfy
Diversified needs of consumers. One response to consumer-oriented means of diversification that is, having a diversified commodity performance, universal nature. Especially fast food, this is more important universal.

In Japan, women are generally at home doing housework, Nestle's use of general retail route to sell products, Nestle products are mainly kinds of convenience products. This product must allow consumers (especially housewives) can buy anywhere, and therefore, we must make the product popular in general retail stores. 

So give the coffee packaging design are not the same, each package of color are not the same, when women buy coffee, you can buy based on their favorite color, make a purchase based on their mood.
In Japan, the basic work is a man, therefore, gaharu to enter the Japanese market, have to have advertising, advertising to let interested men, may feel the Japanese man, drinking coffee gaharu unlimited energy, give the impression that a lot impact

In Switzerland
Switzerland has the world's leading chemical and pharmaceutical companies. Basso area is famous factories agglomerations in Europe, its dense degree than most industrial city in Europe. Accordingly, Switzerland is a highly industrialized country per capita income among the best.
However, a hundred years ago in Switzerland is the center of agricultural Livestock force, is a typical agricultural founding countries. gaharu herbal coffee is coffee, so people are more convincing agricultural country, so that people can rest assured that the purchase of goods, Switzerland is also famous factories in Europe gathered, so more conducive to the sale of coffee and coffee production

Switzerland has the best dairy, gaharu add milk,this coffee will different with other counties.

name card

This is my name card, I printed out in a transparent plastic sheet, posted on my box

poster

This is my poster, I used gaharu trees, coffee mugs composed of green packaging typography posters

Final packaging

This is my last package, my box of colors are red and green, on top of the box with my logo, packaging has a belt, the belt is white color, with me on top of some elements, these are some of the abstract plants , roots, there are some patterns of plant some plants, these motifs and patterns on small packaging is the same, but different arrangements

package

This is my first time of packing, I changed the packaging of shapes and colors, 

pictures, first, I used to make coffee color and white packaging, before I do 

logo on top, I also drew some circles these circles represent the coffee beans.

Second, I used the coffee color as the color of packaging, I put the logo, I 

also made a graph, write on the gaharu coffee, as well as on the introduction 

of Gaharu coffee,

small package

This is a small package of coffee, I painted a package into two faces, the 

above is an abstract coffee cup, coffee cup hot coffee cup on top of both, is 

gaharu herbaceous roots, next to some leaves, herbs, elements of the plant, the 

following is coiled up gaharu roots, so the performance of the coffee abstract 

herbs, from top to bottom is symmetrical, such a design, let's get this bag of 

coffee, without positive and negative, respectively, whether you Helena is 

which side are positive. I put the coffee color design different packages, each 

package is not the same color, a small bag there are two large color, these 

colors represent different mood, people want to drink coffee gaharu, you can 

have a good mood。

target audience

This is my Target audience, my Malaysian market analysis, I was able to make in

the international sales market, I analyzed the sales groups, they work long

hours, are a young group, they need to give us stimulus coffee, coffee the

ingredients are herbs, this herb can protect people's voice, so that consumers

can be more at ease. This is the analysis of Malaysia, through the analysis of

Malaysia, I can in this way, to other countries, statistical data and analysis,

thus promoting the international coffee sales gaharu

modified the logo

This is my final logo, I do use digital logoI do not have the word gaharu logo

on the front, and the front I drew a cup, because gaharu is to add herbs, and

then I put the cup on the front, then a leaf would fall in the cup leaves is to

represent the gaharu, coffee word in the o, I was drawn into the beans, I

painted the word coffee on a green leaf, in telling consumers that the coffee

is herbal coffee, can give consumers a fresh feeling.

I just started to leaf color is yellow, because gaharu are sandalwood,

sandalwood and coffee is a color, the leaves have a word gaharu and leaves

coffee on my painting is green, so you can reflect gaharu herbaceous and also

It reflects gaharu color.

I modified the logo colors and fonts, I added a cup of green leaf color change

do unifies two leaf color, I modified the gaharu coffee small print.

digital logo

This is my final logo, I do use digital logoI do not have the word gaharu logo

on the front, and the front I drew a cup, because gaharu is to add herbs, and

then I put the cup on the front, then a leaf would fall in the cup leaves is to

represent the gaharu, coffee word in the o, I was drawn into the beans, I

painted the word coffee on a green leaf, in telling consumers that the coffee

is herbal coffee, can give consumers a fresh feeling.

I just started to leaf color is yellow, because gaharu are sandalwood,

sandalwood and coffee is a color, the leaves have a word gaharu and leaves

coffee on my painting is green, so you can reflect gaharu herbaceous and also

the color reflects the gaharu

Deformation logo

This is my coffee logo's evolution, the beginning I put in touch with cartoon 

logo together, I hope to embody coffee through a combination of cartoon images 

and letters.

Because gaharu coffee is herbal coffee, so I wanted to paint some plants, 

reflecting gahahru characteristics, gaharu letter where a and u, I used coffee 

cup to show, a coffee cup is a plan view to show, u is coffee cup side view.

The second logo I put gaharu using anthropomorphic approach, the gaharu letters 

painted look like there is life, there is a foot of each letter, just like you 

want the same service for the guests, each letter has a eyes, gaharu inside a 

coffee bean I express, u is the cup of hot coffee, the whole word appears to be 

a living, it seems like the coffee shop waiter, waiting for the guests brought 

a cup to a cup of hot coffee.

The third logo was last used my logo, I do not have the word gaharu logo on the 

front, and the front I drew a cup, because gaharu is to add herbs, and then I 

put the cup on the front, then a leaf would fall in the cup leaves is to 

represent the gaharu, coffee word in the o, I was drawn into the beans, I 

painted the word coffee on a green leaf, in telling consumers that the coffee 

is herbal coffee , can give consumers a fresh feeling.

Old Analysis

Old Analysis:

The disadvantage is that the old package: logo not clear enough, can not let pe

ople quickly recognizable, logo large, logo no iconic, packaging is not creative,

and most of the coffee packaging, like boxes of pictures is also very common, c

an not. let people remember this coffee.

Old packaging advantages: packing box is very easy for people to accept, the col

or is very fresh, so that people can feel this product is the herb of the

package, with a white and brown, so it looks very comfortable, very fresh, not 

very heavy, logo's colors are green, so that people can feel that this product 

is and herbaceous related.


The old logo main color is the color of coffee, and a little green, green represents the 

gaharu color because gaharu herbaceous plants.


The main selling point of this product is gaharu coffee gaharu, gaharu most of the 

production in Indonesia and Malaysia, gaharu is an herb, add in coffee, can protect his 

voice, so that people who drink coffee regularly throat felt very comfortable

logo analysis

This is the coffee logo, logo is green and brown, fonts and pictures

constituted, logo looks very complicated, not simple and can not directly

express the spirit of the product, font does not feature.

Gaharu the beginning I did not know what it meant, I think we should let

everyone into easily understood terms, this term is limited to Malaysians, this

is not conducive to the promotion of products, many Malaysian Chinese do not

know what that means, you can not understand important local products. So

gaharu should use simple and easy to understand words, this will be more people

to buy.

logo looks scattered, looks very messy, logo should be clear so that people can

not go guess this is what it means.

Product Analysis

Learn about our aloe Cafe

What is Sandalwood (Karas)?

Aloe also known as Karas or Depu and in Arabic called Oudh and in Japanese is called Jin-ko. In Sanskrit the word 'Agaru' means wood that sinks.

GAHARU CAFE

Is premixed coffee extract and aloe leaf herb based options, it is a range of premium quality herbal coffee by taste good appetite again menyergarkan own without compromise.

We only use high-quality ingredients that have made the process of investigation by the Universiti Putra Malaysia (UPM) and herbal believed that we use is full of nutritional value without a doubt.

To create perfection in our Café aloe products took a long time to produce high quality products to meet customer demand, which are valued and respected. Coffee bean extraction process is done so perfectly by storing all essential oils, flavors and selected herbs.

In the world of Islam, the Arabs have used aloe since hundreds of years ago.

Prophet never narrated:
Um Qays bint Mih-shon r.ha said: "I heard from the Prophet said:

Use GAHARU because it contains 7 species such as sore throat cure and can also be used for low back pain .. "

(Hadith Sahih Bukhari & Muslim)

Agarwood is from Thymelaeceae family. Referring to data from the World Conference on Vietnam aloes, it appears 25 species of Aquilaria species that have high commercial value.
The final word from us

Peace of Mind
Refreshing Body
Electric power

ONLY IN CAFE GAHARU

logo 3

The first logo design is too fragmented, I modified, because the

characteristics of this product are sandalwood, products are coffee, sandalwood

Malay is GAHARU, products are cafe, the first letter of sandalwood is G,

However, we drink a cup of coffee is to drink, I see the cup, I discovered that

the left edge of the cup is a feature, with a little imagination is G, however,

remove the point is C, G is GAHARU, C is the cafe, below I draft



I used to make a digital logo, cup takes the form of hand-painted, logo reflect

the characteristics of the place I used green, because there are trees of

elements in it, because the logo pictures more casual, so I would look for a

regular font logo some, this logo looks just balance

logo 2

The first logo design is too fragmented, I modified, because the

characteristics of this product are sandalwood, products are coffee, sandalwood

Malay is GAHARU, products are cafe, the first letter of sandalwood is G,

However, we drink a cup of coffee is to drink, I see the cup, I discovered that

the left edge of the cup is a feature, with a little imagination is G, however,

remove the point is C, G is GAHARU, C is the cafe, below I draft

logo

This is my first design of logo, I like old sandalwood tree changed so that

looks interesting, not the original shape of the tree relatively old-fashioned,

Leaf has also been modified, the original leaf as normal leaves, like

everywhere, I put the leaves into the branches, I also added a cup of the way,

because we drink coffee in the coffee shop will have a pattern, so it looks

more interesting



The logo I used two colors, one is coffee color, one is green leaves, so that

not only embodies the coffee, have reflected the characteristics of products

Product Analysis

I chose the product is packaged coffee, the coffee is coffee produced in

Malaysia, after my investigation, I found that the coffee is a component

containing aloe and sandalwood, this coffee Logo have gaharu, this word is

Malay in sandalwood mean, here is the coffee original design

I think the original Logo too complicated, the whole package looks complicated,

it should be easy to change the logo of some, let people glance, the logo

design interesting, so make the product more sellable, original logo in a tree on
behalf of sandalwood tree

modify

This week I changed my group work, before I chose chicken, bicycles, bells, I

do not, the idea is not clear enough, the expression is not accurate, this week

I changed my choice, I chose the chicken , bells, baskets, or selling my chick,

chick sells, I still think of it as pets, not food, like puppies, kittens, I

design the amount that can be installed basket chick, bells hang on the chick's

neck, so the chick will go audible, particularly interesting.

It may also be a chick dressed as people give puppy clothes, I design is to

wear sexy bikini chick, or special things on the dress, I was inspired by the

Victoria's Secret


You can wear to a variety of bikini chick, chicken wings dress to look like

Victoria's Secret wings, like the time when the chicken wings, like an angel,

so that people will feel chick cute, there will be the desire to buy.

Group work continued

This week we continue the previous group work, continue to improve, we came up

with the name of the product and some of the material, product strengths and

weaknesses, as well as for sales in which countries


Many names came up, some of the names were rotan ( basket ), rotan boy, bag and

pack up. We expect the application of waterproof material, as well as with

wheels, and go shopping is also very convenient, if sold, then we should be low-

priced sales, so people will buy more if the price is expensive, then people

will buy a few materials should follow this, environmental protection, low-cost

materials, such products more selling,We were also to identify our

international market, such as the U.S.A. , France, China and Ghana based on

population size and our target audiences.

group work

This week we have a group work, the teacher gave us four pictures, we need to

elect three are combined, then go to sell products. Pictures are, chicken,

bicycles, bells, bananas, basket


My classmates were elected to sell its own products, a student is selected

basket, bananas, chicken, a classmate chose baskets, bells, bicycle, and a

classmate choice is chicken, bicycles, bells, I choose is the bicycle, bell,

chicken.


My idea is: I put three pictures together, I chose the chicken, bicycles,

bells, I mainly sell chicken, I put the chicken as pets look like dog, cat,

like, not just food, saw this a few pictures, the front surface of the screen

is a girl sitting on the bike, holding chick, chick hanging bell on his neck,

like a dog's neck will be the same as hanging bell, before people always

holding puppy, Now it can hold the chicken, food is not just the people on the

table.