2016年1月21日星期四

International

In malaysia
gaharu coffee in Malaysia are mainly sold in various supermarkets and shopping malls, and markets coffee . there are some hot food store with a coffee machine, coin you can drink. 
Small package can be design into different styles and then the small retail packaging, sold separately.with different packaging to retail colours ,has different mood 
every day ,have a good mood,can buy red,bad mood can buy blue  .

China:
gaharu coffee consumer groups in China, mainly students and white-collar workers. Where students with high school and college-based, white-collar workers mainly young people
In recent years, coffee consumption market continues to heat up, with the growth of the market economy, the wave of coffee culture influence the Chinese city. Coffee consumer groups continues to grow. Insiders predicted that even by 10% growth rate, China's coffee market is very large, by 2020, China will become the world's largest coffee consumer market.
gaharu is herbal coffee plant in the Chinese people's understanding of the natural, gaharu is a plant, so the Chinese people more easily accept this coffee,
Often appear fake products in China, so people are always worried about eating some foods contain chemical substances, when people hear gaharu plants and they will attract people to buy, in China, people are very natural products trusted

In japan
In fact, over the years it has been selling coffee products, so when these products as gifts on holidays, there must be "special" significance. The coffee production, and not to go advanced guide, the most important is to make a gift to provide goods. In winter it can hot drinks, cold drinks in the summer can widely satisfy
Diversified needs of consumers. One response to consumer-oriented means of diversification that is, having a diversified commodity performance, universal nature. Especially fast food, this is more important universal.

In Japan, women are generally at home doing housework, Nestle's use of general retail route to sell products, Nestle products are mainly kinds of convenience products. This product must allow consumers (especially housewives) can buy anywhere, and therefore, we must make the product popular in general retail stores. 

So give the coffee packaging design are not the same, each package of color are not the same, when women buy coffee, you can buy based on their favorite color, make a purchase based on their mood.
In Japan, the basic work is a man, therefore, gaharu to enter the Japanese market, have to have advertising, advertising to let interested men, may feel the Japanese man, drinking coffee gaharu unlimited energy, give the impression that a lot impact

In Switzerland
Switzerland has the world's leading chemical and pharmaceutical companies. Basso area is famous factories agglomerations in Europe, its dense degree than most industrial city in Europe. Accordingly, Switzerland is a highly industrialized country per capita income among the best.
However, a hundred years ago in Switzerland is the center of agricultural Livestock force, is a typical agricultural founding countries. gaharu herbal coffee is coffee, so people are more convincing agricultural country, so that people can rest assured that the purchase of goods, Switzerland is also famous factories in Europe gathered, so more conducive to the sale of coffee and coffee production

Switzerland has the best dairy, gaharu add milk,this coffee will different with other counties.

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