Old Analysis

Old Analysis:

The disadvantage is that the old package: logo not clear enough, can not let pe

ople quickly recognizable, logo large, logo no iconic, packaging is not creative,

and most of the coffee packaging, like boxes of pictures is also very common, c

an not. let people remember this coffee.

Old packaging advantages: packing box is very easy for people to accept, the col

or is very fresh, so that people can feel this product is the herb of the

package, with a white and brown, so it looks very comfortable, very fresh, not 

very heavy, logo's colors are green, so that people can feel that this product 

is and herbaceous related.


The old logo main color is the color of coffee, and a little green, green represents the 

gaharu color because gaharu herbaceous plants.


The main selling point of this product is gaharu coffee gaharu, gaharu most of the 

production in Indonesia and Malaysia, gaharu is an herb, add in coffee, can protect his 

voice, so that people who drink coffee regularly throat felt very comfortable