2016年7月25日星期一

The Ansoff matrix

This is my The Ansoff matrix, I analyzed Pu'er

Market Penetration

Pu'er tea is rich in nutritional value, beneficial to health, Songcha represents the other side of the body care.

Pu'er tea taste better the longer the storage, the higher the value. You can long-term storage and tea gets better characteristics, which determine the value of a collection and investment


Product Development



1.Implementation of personal or household consumption, and impart strong brand culture.


2.Release Avantgarde tea brand, launched Avantgarde tea brand, the spread of new types of consumer culture and way of life


3.The introduction of public health based brand, spread "Yi Jian" brand green tea health functions


Market Developmen


1.acquaintances, tour guides of Introduction


2. The impact of advertising and selling of travel sites


3 product packaging reflect local cultural promotion gifts, strengthen the selection and professional selling skills of sales staff


Diversification



Now most of the tea shop want to better survive, an appropriate increase in the number of additional products with sales is a good marketing tool. In many cases this business is relatively easy to prove successful, such as McDonald's, KFC, and so is the use of the sale of the joint, the joint product from a single product to meet sales, greatly improve product sales


1.learn the tea ceremony,how to make tea


2.The promotion of tea culture, tea guide the public


3.Join desserts


4.The promotion of tea culture, tea each language into the room, in the lobby of ink, paper and ink stone into China, so that more people learn Chinese national culture

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