Pu'er tea business strategy
Owner:
Today's tea products in the prices are at a relatively high state, only high-quality consumer groups to carry out more frequent tea later. Pu'er single product, but not the only, according to the quality of tea can be divided into upper and lower three levels, variable sales were graded, fine tea as a leading luxury gifts, tea can be used as a medium to go pro ask friends gifts; inferior tea, you can drink as private health products. Such and such, but also to meet the needs of more customers, but also for the company to earn a certain amount of profit, but also can reduce unnecessary waste. On this basis, we should raise the price of tea, so that customers are value for money.
Manager
Account Manager
Account Manager on behalf of both the customer relationship, but also representatives of foreign business. Eligible Account Manager must have good social communication and organizational skills, time management with modern management awareness and teamwork, to the warm and cheerful personality, a sense of responsibility
Need to do :
1.-Customer access
--Establish target market
--To maintain contact with customers and customer resource mobilization
--Use of effective means of communication and communication strategies to maintain relationships with customers
--With customers business negotiations.
2.Sales manager
--Sales Manager according to the company's development strategy, sales organizations to develop strategic planning. At the same time to master the market dynamics, the organization responsible for collecting domestic and foreign trade policy, competitor information, customer information, analysis of market trends and a unique insight.
--According to the company's annual general objectives, good sales forecast, sales plan to develop and organize the implementation of sales plan.
--Sales Manager is responsible for inside sales staff management and customer feedback, build and nurture sales personnel, improve the passing rate of sales staff.
Marketing Department
1 .tracking industry trends, establish and improve marketing information collection, processing, communication and security systems.
2. to collect information industry, especially the performance, price, competition and other means of intelligence collection of competing brands of products, whole
Management and analysis;
3. to conduct market research, to master the psychology and behavior of consumers purchase decision-making basis for the company's marketing activities;
Companies involved in the construction site.
4.to make sales forecasts, market analysis proposed future direction of development and planning;
5 .new products to market planning;
6. involved in developing product prices;
R&D Department
1: responsible for the collection and analysis, product research and design, product tracking.
2: To establish and improve product design, new products, standardized technical procedures, technical information management system:
3: planned to launch a new product design, testing and research, testing, responsible for testing, identification of work products, quality certification and oversight activities involved in product
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