first one SWOT

Strength

1, to meet the demand - neutral, intelligent, comprehensive comparison of platform selection user product and decision-making role of tourism has been increasingly important.
Mission - the integration of online travel products from China and provide valuable information.
2, the technical advantages:Optimize the user experience - to focus on to provide users with the depth of the research department of information and depth of services established in many aspects of the research data, the search range, speed reaction, the price in real time, the level of detail, the filtering facility of sorting capabilities, etc. advantage.
"Where" (Qunar.com) offers a variety of technological tools that enable the user to sort through or filtered to obtain the necessary data. Its unique smart party system can help users have an excellent consumer experience. Choose what type of price and the service of man, entirely in your own hands.
3, the product advantages:
Three major characteristics: (1) in real time; (2) extensive research; (3) complete information.
Four commodities (1) channel notes; (2) hotel search channels; (3) special search channel; (4) Research Visa chains.



Weakness

1, brand awareness is not enough
2, the same did not like Ctrip large customer base and is widely recognized service capabilities
3, there is no potential technical advantages like Baidu, etc. have
4, low traffic website

Opportunity

1, professional party search engines such as online travel site Ctrip important marketing channels
2, in order to avoid the "dominance" of bargaining, producers and manufacturers need to increase the number of distributors and form and thus gave birth to the existence of space parity search engine
3, consumers tend to be more rational consumption, and therefore more and more attention convenient, fast, cost-effective products

Threat

1, subject to strong pressure Ctrip, Baidu and other sites brand influence
2, the site of some of the price advantage, but non-branded products are not likely to be acceptable to consumers, competitors point of attack
3 search results practicalities, accuracy questioned