THREE SWOT

Strength
1, the amount of product is not much, accurate focusing, sell luxury goods, build high-end consumer goods discount network features, the most noteworthy feature is the discounted prices, as low as a discount, with the most favorable brand discount price.

2, good sales, guaranteed authentic, authoritative credit protection. Customers receive the goods within 90 days, the identification is not trustworthy brand, you can obtain the equivalent of the price of goods sold to China full compensation insurance company.

3, various payment methods, customer convenience for the purpose of support: online banking, credit cards, Paypal, money paid through the mobile phone, token money, gift cards, also support cash on delivery.

4, unique business model - Outlets + limit buy, get the trust of consumers quickly establishes a brand credit, expand the brand influence, brand sale and for different customers. Limit limited buying, full of a sense of urgency so that consumers, stimulate desire of potential buyers for the first time

Weakness
1, some of the luxury site promotion caused discontent brands, they may by law, business and management methods to control or interfere with these things

2, as a special luxury goods, logistics and distribution have higher requirements. The only product currently uses third-party logistics and distribution. So packaging - shipping - sent to the user and other sectors and it is difficult to control their own control, therefore, the probability of problems on merchandise in transit is also greatly enhanced.

3, due to purchases not only take the form of outright slowly build partnerships with brands; brands agency are not easily available, both to obtain higher that its cost of goods.

4, the brand was incomplete, only a few of several brands, in cooperation with the regular brands, purchasing its high-end brand products unsalable goods, but due to the influence of the channel is weak, it is difficult to secure the world's top luxury goods cooperation.


Opportunity

1, China's domestic market is growing faster, with payment, logistics and other aspects of continuous improvement, the future of China's B2C electronic morning has good prospects. Currently a high degree of popularity of the network, many people prefer online shopping, this trend intensified, does not increase the customer base, especially in the holidays that people prefer to buy high-grade genuine online discount, free shipping and other forms of holidays

2, the only product currently has accumulated a certain user base. The only product will have accumulated more than 1.5 million members in a number of brand suppliers +300

Threat
1, and other e-commerce sites, commercial credit and logistics system, but also limit its development bottleneck

2, difficult to replicate its business model, there will be many competitors follow. Potential entrants: large e-commerce sites such as Taobao Mall, Jingdong, where customers have the ability to get involved in this area.