FOUR SWOT

Strength

A) perfect service system (genuine guarantee, 30 days of unpacking unconditional return, 100% in-kind shooting, reputation center);

B) long-term stable cooperative relations with buyers and suppliers (Lancome official partners, etc.);

C) is the nation's largest cosmetics buy site, creating a group purchase mode presented e-commerce miracle;

D) invite the popular king endorsement, and the founder of the first enterprise Web site endorsement.

Weakness

A) that the targeted population is not clear enough;

B) the logistics system is not perfect;

C) the return process is complex and inefficient, resulting in a lot of complaints;

D) customer service is not enough, there is no timely chat tool, the phone is often busy;

E) occasional fake, affect the corporate image, reduce customer trust.

Opportunity
A) Group by market in the near future continue to develop, the future there is a larger space for development;

B) government support for e-commerce, buy the industry cleared the way;

C) group by business model is clear, profitable, once have strong operational capacity and market accumulation, profit pressure is small, you can quickly achieve break even.

Threat

A) the industry is highly competitive, there are constantly new and powerful competitors to join;

B) Targeted consumer groups are limited