TWO SWOT

Strength

Quality services and diversified products: for different customers and different regions of the online booking service rich web content human network community building in the emerging technology and the Internet to create a new basis for electronic trading model and advanced management concepts. ① Anytime, anywhere to provide services advanced technology and comprehensive services

Developed business sense of smell: mobile e-tourism "a network of four clients", including the mobile site m.ctrip.com, iPad tablet client (Ctrip wireless HD) and iPhone, Android and S60V3 three mobile client to build three-dimensional Service system, and the development of mobile phone booking into the call center and the Internet after the third important booking channel.
Strategic investment a long time ticket, the introduction of high-speed rail purchasing "high-speed rail + hotel + travel" this new way of travel

Weakness
A single B2C business model, facing fierce competition

Internet companies in the legal weaknesses: ① the current domestic e-commerce in the content of goods, confidentiality, network security, encryption technology and branch of the legal provisions are not clear, the lack of appropriate dispute resolution cases and by the face, so Ctrip in the business may have to face the risks associated with the corresponding problems. ② The protection of the domain name is still in the state of research, and there is no clear legal provisions once the issue of power will greatly reduce the value of the company's trademarks and other intangible assets. Trip need to prompt attention to domestic protection initiatives to prevent the loss of intangible assets.

Customer feedback, interaction is poor, difficult to form between customers to attract and stay

Opportunity
1. The overall development of the tourism market (international exchanges gradually strengthened, the domestic and international tourism market to further expand, at all levels of government on the development of the tourism industry attention and support, improve people's living standards for tourism laid an important economic foundation.

2. The expansion of consumer groups - the increase in the number of Chinese Internet access (network infrastructure to improve the government's support for the network)

3. Fashion choice - the popularity of e-commerce

4.The change of citizen's leisure consumption pattern - the development trend of self-help tourism in China

Threat

(L) tourism environmental factors

On the international tourism market, the economic downturn, political instability, resulting in the world's international tourist numbers and consumption growth rate is low, but also may affect the long-term international travel decision-making.

(2) consumer factors

For most people, the traditional way of shopping has been ingrained in the mind to become a habit, most of the face-to-face bargaining, the face of physical selection of goods, single-handedly paid delivery of shopping.