1. About Graphic Design
Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. (Robert, 2009)
In my opinion, Graphic design is so much a part of our lives that at times it goes unnoticed. The layout of type and imagery on the page you’re reading right now is a key aspect of graphic design. This book was designed by organizing all the visual and textual information into a communicable message, an object bound between two covers.
Graphic design is all around us. It is in our morning paper, on our commute to work, and on the cover of our favorite books. The most common forms include:
Logos
Websites
Business Cards
Advertisements
Book Design
Brochures
Billboards
Product Packaging
Posters
Magazine Layout
Newspaper Layout
This list barely cracks the surf ticket stubs, skateboards, matchbooks, train schedules, credit cards and countless other products and everyday items all utilize graphic design.
2. The Expanding Field of Design
One of the wonderful things about the graphic design field is that it encourages creative people to develop personally challenging goals. Pushing further, beyond the most obvious design solution, is integral to being a good designer. This effort includes pushing how we develop concepts, how computer technology enables us to complete our tasks, and how new media can help expand graphic design language itself. And we have academic support. In the last few decades, an increasing number of students have been pursuing master’s degrees in graphic design and contributing to the rich mixture of ideas and culture.
As a result, the field has grown and become a more sophisticated, serious field of study. Even a doctoral degree, the highest degree awarded in most disciplines, is now attainable as a course of study in graphic design, advancing research and enriching scholarship within the field. Books, journals, and magazines on the subject of design
flourish, acknowledging the field’shistory, theory, methods, and influence. Graphic designers work in countless industries and throughout the world. And yet, design is still a bit of a subculture. Its professionals need to be constantly self-critical to ensure that the field expands beyond the mere styling of information. Graphic design reflects and shapes the culture in which it exists. (Koren, 2005)
3. The Famous Graphic Designer in Europe
Katherine McCoy was cochair of the design department at Cran brook Academy of Art for twenty four years, a distinguished visiting professor at London’s Royal College of Art, and a senior lecturer at Illinois Institute of Technology’s Institute of Design.
Her graphic design practice and teaching have garnered her a medal from the American Institute of Design (AIGA), election to the Alliance Graphique International, and an honorary Ph.D. from the Kansas City Art Institute. She served as national vice president of AIGA and is a past president of both the Industrial
Designers Society of America and the American Center for Design. She writes frequently on design criticism and history, has coproduced a television documentary on Japanese design, and chaired the first Living Surfaces Conference on interactive communications design. Currently the Hall Distinguished Professor at Kansas City Art Institute, she is also a partner, with her husband Michael McCoy, of High Ground, a design workshop and studio based in Colorado. (Lauer, 2008)
4. The Famous Graphic Designer in Asian
JIN daiqiang, male, was born in 1942 in Panyu, Guangdong. Chinese graphic famous designer. JIN daiqiang moved to Hong Kong in 1957, as an apprentice, after the expiration of the division where the tailors, so that in 10 years. Study the following drawing classes at the Chinese University of Hong Kong Department. Design work began in 1967, winning fame; Design
Company founded in 1967, works by the acclaimed become famous designers. Tai-keung has worked in various competitions, winning hundreds, including the
creation of dozens of years in New York Merit Award exhibition in 1991 and 1994 Best New Design Asian Image Advertising Awards; Art Exhibition Los Angeles International Gold Award; a number of New York Clio Awards as final; best annual work of the design of the Japanese police, New York Mercury Gold Award; much "from Arts" award from the American; Champion Poland 1st International Computer Art Biennale. In Hong Kong, Jin became the first selected ten young men designer Hong Kong in 1979, 1984 is the only designer to have received the award for Urban Design Council; won Designer of the Year in Hong Kong artists in 1991 Price 1992 was selected as one of the men FY 90 years; Re 1998 Outstanding Achievement Award. His works have been collected by the Museum of Fine Arts in Germany, Denmark, France, Japan, Hong Kong and other countries and regions. Tai-keung has worked in various competitions, winning hundreds, including the creation of dozens of years in New York Merit Award exhibition in 1991 and 1994 Best New Design Asian Image Advertising Awards; Art Exhibition Los Angeles International Gold Award; a number of New York Clio Awards as final; best annual work of the design of the Japanese police, New York Mercury Gold Award; much "from Arts" award from the American; Champion Poland 1st International Computer Art Biennale. In Hong Kong, Jin became the first selected ten young men designer Hong Kong in 1979, 1984 is the only designer to have received the award for Urban Design Council; won Designer of the Year in Hong Kong artists in 1991 Price 1992 was selected as one of the men FY 90 years; Re 1998 Outstanding Achievement Award. Tai-keung in the graphic design industry is well deserved gurus. He won more than 300 awards for
design classes, many of whom are world-class international awards graphic design. Tai-keung since 1999 for his outstanding contribution to the design community, received the Medal Bauhinia Hong Kong. Tai-keung to emphasize the professionalism of the designer, he thinks good design is not necessarily a good design, the best model is appropriate for companies to design the product. Tai-keung is the creative Jin Lau Design Consultants Company Director, Kan & Lau Design Consultants Inc. is a first-class design firms in Hong Kong, has led countless packaging design company. (Wong, 2003)
5. Summary
The field of graphic design is always changing and advancing. Keeping up with these changes means the life of a designer is continually exciting. The software applications used to create and assemble designs are making production effortless, digital printing technology is advancing every day, and critical writing on design has gained respect as a legitimate field. The general public seems to be more aware of the design world and of the huge impact graphic design has on daily life. The design field can be so much more than a straightforward job. Designers are paid to be creative and expressive—something so few people in other occupations can claim. But the field also offers the chance to contribute to the community in a positive way. From social to political to environmental causes, each project offers an opportunity to make a difference in the world. (Williams, 2007)
References
Bring Hurst, Robert. 2009. The Elements of Typographic Style. DIANE Publishing Company.
Koren, Leonard, and R. Wippo Meckler. 2005. Graphic Design Cookbook: Mix and Match Recipes for Faster, Better Layouts. San Francisco: Chronicle Books.
Lauer, David A., and Steven Pentak. 2008. Design Basics. 5th ed. Fort Worth: Harcourt.
Mullet, Kevin, and Darrell Sano. 1995. Designing Visual Interfaces. Englewood Cliffs, NJ: Sunsoft Press/Prentice Hall.
Weinman, Lynda. 1999. Designing Web Graphics 3: How to Prepare Images and Media for the Web. Indianapolis, IN: New Riders Publishing.
Williams, Thomas R. 2007. Guidelines for designing and evaluating the display of information on the Web. Technical Communication 47.3: 383-396.
Wong, Wucius. 2003. Principles of Form and Design. New York: Van Nostrum. World Wide Web Consortium. www.w3.org