Wang Bichen
Abstract
At the moment this era,
design development is inseparable from the Internet. Design needs to be
synchronized with the times. Internet design provides a fresh idea, a better
platform for communication and development. Without the Internet era, the
designer thought is limited. Exchange between designer is limited. For a new
design concept, in the absence of the Internet is that it is difficult to be
accepted quickly, and pop up.
The Argument:
The researcher thinks
it is important for design to embrace the social network . The research proves
as design tool to imitate design solutions within a community. The research
will be demonstrated by different angles. Designer if you want to prove their
design can be recognized by the public, is inseparable from the social
networks. In contemporary society, the designer only through social networking
platforms to the fastest, most clear platform to understand their philosophy is
in line with the public's aesthetic.
Introduction
As
a business owner, you need to know: the development on the Web. Such as design,
maintenance, content and functionality. Your website graphic design element is
considered the first impression on service users. The importance of graphic
design in society is to create a first impression of the business.
Due
to the rapid growth of social media, consumers are exposed to visual impact
more widely. Users through mobile devices to read the information on your
favorite favorite sites. Users read the information on the screen, the
designers not only play a role in building brand awareness and recognition, but
also played a significant role in attracting the attention of customers.
What is the social media ?
Social media, community-based input,
interaction, is a collective of content sharing and collaboration dedicated
online communication channel. Forum, micro-blog, dedicated Web sites and
applications social networking, social bookmarking, social curation, and the
wiki is one of the different types of social media.
Web-based
platforms, applications, and socially one another term used to describe various
techniques that allow people to interact on-line. Some examples of social media
sites and applications, contains other sites that have content based, Facebook
and YouTube, Twitter and Digg, blogs and on user participation and
user-generated content.
Web
1.0
In 1989, Tim burners Lee is a global to
create a hypertext space but any of that has been suggested networkaccessible Information
will be referenced by a single universal document identifier (UDI). The And the
dream behind the web, it was to create a common information space to the people
By sharing information, communication . Web 1.0, was Mashi web of mainly
read-only. Web 1.0, was static and somewhat unidirectional.
To enterprises can provide a catalog or
pamphlet to present their work using a web,
Read them to people, there is a
possibility of contact with the company. In fact, catalogs,
Brochure, likewise, was most of the
owner of the advertising in newspapers and magazines . Different shapes and
employs a shopping cart of the application in the form, e-commerce web site .
The Web site contains the low update frequency static HTML page. The main purpose
of the web site And publish information for people at any time, it was to establish
an online presence. The Web site, it was not interactive, were as actually brochure
ware. Visitors of the user International Journal of Web and semantic technology
(IJWesT) Vol. 3, No. 1, January 2012 Three Web site, there is a possibility
please refer to the site without any impact or contribution, there was a link
structure Too weak. Core protocol of the Web 1.0, HTTP, was HTML and URI.
Web
2.0
Web 2.0 is the business revolution in
the computer industry caused by the transition to the Internet Platform, and an
attempt to understand the rules for that on the new platform success. Chief of
between it may become to build applications that use the network effect, more people:
these rules is this We are using them. Web 2.0 also, the wisdom of the Web, of
people-centered web, have been known to participate Web, and read and write Web.
Read Like writing, the web may be bidirectional. Web 2.0 will be the web The
user platform that can leave many controls that are used to web 1.0. In other Words,
users of Web 2.0, we have more interaction with the following control. Web 2.0
is not new Version of the web 1.0. Flexible Web design, creative reuse, update,
create joint content The change has been facilitated by Web 2.0. It is one of
the best features of Web 2.0 It supports collaboration, to help Web 1.0 rather
than collective intelligence collection. In the simplicity of some of the features, we
will compare the Web 1.0 and Web 2.0.
Web
3.0
John Markoff of the New York Times as
the third generation of the web in 2006, has suggested a web 3.0. The basic
idea of web 3.0, is to define the structure data, and to link them in a more
effective order Discovery, automation, integration, and to link to reuse across
various applications .Web 3.0 attempts, integration,
and then analyze the data from various data sets in order to get the flow of
new information. It can be, To improve data management, it supports the
accessibility of the mobile Internet, to simulate the creativity, Innovation,
to promote the cause of the globalization phenomenon, to increase customer
satisfaction, It helps to organize the collaboration of the social web. Web
3.0, is known as the Semantic Web. The Semantic Web, was thought by Tim
Berners-Lee The inventor of the World Wide Web. There is a dedicated team of
the World Wide Web Consortium (W3C) system was improved expansion, working on
standardization, language, publications and tools Already been developed .
Semantic Web is, in there on the web that can be exhibited things approach that
the computer can understand. The main important objective of the Semantic Web
can be found in the Not only by the machine, the human by the web it is easier
to read.
Facebook
Facebook
(http://www.facebook.com),is a typical online social networking site, on
February 4, 2004 online, it is the most initial by Harvard University students
Mark Zuckerbery with two roommates together to create a contact for the campus
of Harvard University students and alumni website.
Twitter
Twitter
(http://www.twitter.com), which is a social networking and micro blogging
service website, allows users to update not more than 140 characters, these
messages are also known as "tweets”.
Sina
weibo
Sina weibo
(http://weibo.com) is released in August 2009 by the Sina company to provide
the Twitter micro blogging service classes, which occupies 57% of the total
Chinese weibo users, and 87% of the total Chinese weibo activity, is one of the
most popular website in China.Sina weibologo as shown.
These sites are designed to exchange
learning platform for many designers will work on its own website, people can
focus on these people to learn from each other, for example: a poster of the
background color should be what some people think red, some people considered
white, such a platform can make our work more perfect, better serve the public
Procedure
You will lead the user's eye
Graphic design, shape the user behavior.
It is towards the important sign up, you can either lead the user's eye, call
to action button, or whether his eyes to determine the direction of movement of
the different content, highlight the specific area, eye-catching The difference
between the techniques such as the use of color and layout, and can make a
significant and lost new member visitors. One of the selling points, in the
social media site is the size of the community, it should be taken full
advantage of every opportunity in order to sign up new members. Optical fiber
attention span
In particular, can the amount of
information that is generated as the number of contact leads to saturation,
users typically, tend to ignore the focus on the bit of the content of only a
few seconds, it does not capture their attention immediately contents in the
case of large-scale social media network. Here again, graphic design, it can
play an important role to draw the user's attention to the type of a particular
piece or information. Image is, for example, good layout also, it is possible
to emphasize a particular type of update or message by more displayed
immediately and can be used to emphasize certain parts of the content. Changing
the font and font size as well, you can draw the attention of the reader.
In the space that is competitive, such
as social media, strong brand identity, away from the competition to set the
site, you can be more aware of it to the user. Branding, which begins with the
basic factors, such as logos and brand-related colors set, taking into account
such users of the layout associated with the site in the heart, fonts, buttons
style etc. There is a case to be included. Major social media sites such as
such Facebook and Twitter and LinkedIn is a color that is consistent, you can
create a layout that can be easily recognized by the simple, has been quite use
to this factor.
Social Media Marketing
Potential revenue sources of capital
investment and social media sites for marketers, advertising can be an
important part of the business plan of the site. Collect the user's attention,
also, the success of these advertisements in promoting clicks can be improved
through effective graphic design. Prominent through the layout to place these
ads, highlighted the position, advertising for each through individual graphic
decisions advertising, prominent and well placed advertisements, marketers and
site owners You can increase the investment in the volume.
Results
Social media can promote the development
of better design. Users to understand and discover products through social
networks. The social network is designed to provide a broad platform. Designers
can effectively build a brand through the network faster and, social networks
can be a designer and timely feedback user comments. As long as designers can
attract users, can easily cultivate customer loyalty through social networks.
And network design are inseparable. People are increasingly dependent on the
network, it also means design and the social networks will be increasingly
integrated into people's lives.
Discussion
The report think social networks should
focus more on the fairness of the designer. Network is a huge platform. Designers
want a fair show. Network designers need to work on the show on a fair platform.
In the design of social network, first
of all, to have social elements, let users can easily create and share
information. Secondly, as a platform for learning tailor-made services, social
networks to balancing the needs of convenient for users to share knowledge. Again,
in order to analyze the user behavior and the current hot spot content, data
mining is the necessary function. Finally open API, let the third party sites
can share platform of data relationship with users.
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