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Design and the Social Network

Wang Bichen

Abstract

In the Internet age, everyone needs to use the network, such as teachers use the Internet to teach students; children use the network to play games, but the most important is that people use the Internet to make friends, using the Internet to exchange knowledge, use the Internet to find a job , that is social networking. The emergence of social networking, so that people can learn the latest developments in society, to know more friends, such as friends of friends, to understand the reach of the usual little knowledge, tips. Send a photo, leaving footprints of youth: You can show their lives.

Contemporary Design Needs Social Media to Develop Relevant Solution

Through social media, designers can better understand consumer favorite style, such as the popular color this year is the golden, consumers in Facebook talk about gold color, the designer can design something about golden topic contemporary design, design idea from social networks.

Social networks provide a platform for contemporary design, the design concept or design drawings share a social network, allowing the public to discuss or to speak their minds. Brainstorming, better development contemporary design.

4 Ways Visual Design Can Improve Your Social Media Marketing

STEP1: you will set your color palette.

Your company, do you have a specific color associated with it?

Otherwise, I recommend that you become a think about the personality of your brand, do you can tell it in color. Powerful color palette, is an important element of the brand recognition.

Do you have fun brand you want to stimulate the creativity? Please use bright or pastel colors. Or, do you have brand building insurance on the basis of trust? Please use the left behind a reliable dark blue.

Use the brand color that both Google and Virgin Mobile has been established, it is an example of successful companies.

Google color scheme are possible recognition immediately, and has been used in all of the company's image. Color (primary, red, blue, yellow, green), as well as their image is a reflection of Google's playful, innovative culture.

When it comes to reflecting uniformly its brand on social media Virgin Mobile does not have a great job. All of its social pillars, adhering to the same color palette, such physical store signs, such as e-mail marketing and TV advertising, it is consistent with the company's web site and other promotional materials.

Example

If you want to make sure that you are using the same colors throughout your marketing materials, when to use them, because the need to create a graphics have any convenient time, and write down the hexadecimal code You. It is recommended that you share your code with your team.

STEP 2: you will determine your brand of fonts

As the color palette, you must select the font to reflect the personality of your brand. Please do not go crazy. You just two from the required three fonts. Than it is also arbitrary, your viewers may be distracted, your message has been lost.

It is 1 million women of Facebook page enjoys an image for the post, it combines the modern font. If you use the same font on each post, you can now training to recognize audience the company's Facebook updates to encourage news feed more dialogue.

STEP3: Using photographic filter

The color palette and fonts, you can be what you already have in place, consistent look and feel do you consider that you want to add to your photos?

When you use the right filter for all of your photos or large part, it is possible to enhance your brand of culture and personality, and more might more recognition is posted in the news feed.

The first step for choosing your photos filter, the existing design elements (for example, color palette and font) is to determine the best action to effect. I want to convey your image, but please consider the type of message. You are sunny, bright, or is fresh in the city and colorful cool?

In their autumn / winter campaign, fashion retailer Zara, high contrast, upgrade their image with heavy vignette in order to achieve this elegant black and white effect. Easy to replication, the effect of this photo, is a good one for you to demonstrate the sophisticated cool urban atmosphere.

Well, of course, any two of the brand is not the same, the filter that matches the one of the brand, it will not necessarily meet the other.

Unlike Zara, fashion brand Tiger Lily offers a whimsical charm in the image. The company uses a filter that immediately convey the personality of the company.

STEP4: to design a consistent template

Now, you are your colors, fonts, and (if necessary) that you have a filter, you (even the material is just Facebook, Pinterest and Google+ posts) to create a new marketing materials I want to confirm that you want to use them every time you together Te.

Oreo is one of the most well-known example of how the template is to use a large effect on the social media.

In 2012, the company every day with the new image 100 days, we've updated the page of the Facebook. Label as a daily twist, brand takes a reference to pop culture, we have to imagine it through the Oreo brand.

In the image below, you can see that you are creating Oreo, a specific template for the campaign. Each Facebook post, brand color palette and fonts, Oreo cookies of design, was included date, title, logo.

These consistent elements, tied each post together, we readily recognize the campaign.

Quotes, announcements, products sold, to create a promotion and templates for the competition will take time. They it is created you and is quickly your team easily, it will order to be able to post a timely content. And they also will recognize your brand, and will facilitate it for your social media fan in order to further encourage the involvement.

Thinking of some of the farewell

The key to social media is building a relationship with your audience. By promoting familiarity through branding, increase the relationship.

When you want to use it consistently color, fonts and filters, you can come to recognize your brand your fans and followers soon, your content will stand out in their social feed.

Design must embrace social media

The Facebook and Twitter is ... In fact, these two platforms, there is much in life that it represents only a part of what is all about social media.

Social media platform is like a cocktail party, please try to imagine for a moment that you and your brand is a guest. Is mixed, the concept of communication will work in exactly the same way - social media, to break the wall of communication, you have now was able to talk with prospects and customers like never before. Now, we are clear, made a thing you are now a lot of people are starting to get a swipe why understanding of the importance of social media hopefully.

Here, our top five reasons to accept the superior of social media as a business are as follows.

ØFor free

OK, maybe it is located directly not true ... you after all need to pay for your broadband connection, in essence, is to use many of these social media (paid) Te is free. ... Social media marketing is a medium of total long-term strategy, you have to commit to it it is also to engage in time-consuming, is where many companies stumble. For example, the Twitter is a completely free, probably is the fastest way to create a list of prospects, it does not stop there - informed that you entertained there is a need to maintain them, it required the valuable time to you. Because the platform is ... is ready for use, What are you waiting for - start with Twitter.

ØIt is either your mates where to find

We are waiting to be done there, there are a lot of deals. It is the other in either the JV align your brand, perhaps whether thing find for someone to bounce ideas - social media, be connected just as passionate other people and your about a specific industry completely it will lend myself. Look on Twitter, send a direct message to people who are interested, and started the message from retweeting, and further, to the length of making a positive comments about the articles they can write to your blog go. Who of everyone I have participated in the social media revolution does not left as such.

ØIt is the best way to get publicity

I from experience, to communicate most of the journalists, have discovered that you are using social media in order to hear the topic. Twitter is, in particular, a journalist, is a great way to communicate directly with the pitch monopoly and breaking news. It is a wonderful new resource that is worth to share your news is also prominent blog. You (No, it does not work just to send the release of the plane "round robin"), but you need to know how to talk to bloggers in the first instance, respect for their work and you make friends with them If you want to, there are a lot of value from the steady flow of their own sites and Web traffic that you can find the link - you do not spend the Bean!

ØIt allows you to more sales

whenever you are communicating through social media, especially if you have a exclusive something really any interesting report, and helping to build a little more conscious about yourself You. Came back to me "medium - long-term strategy", increase many online public relations than you get, you will attract inbound links, traffic and sales you are bound ... a plurality of web you get and the like journalist / blogger is allowed for, the more likely the difference - simple EH!

Ø It is a future

No or business I do not think you want left behind right? The more of all of the day to go through your competition, you can cross promote social media. This wave of social media marketing is to stay here ... you now, if you do not want to jump on board, it is hindered your chances of serious online longevity - where you go the more business has It is.